Strategic Processes

We strive for a collaborative approach to ensure astute business decisions are made to deliver quality life balance.

Strategic Processes

Anyone can run a business badly. But to run a business successfully, you need to be able to think strategically about the future, decide where you want your business to be, and then develop sustainable solutions to get it there.

That’s where we come in. At Connolly & Associates, we believe one of the things that sets us apart from other financial services firms is that we can help you grow your business by helping you think strategically about your business goals and then help you achieve them.

To do this, we look at the four key areas of your business:





People Management

People management, Staffing or Human Resources is one of the most critical aspects of any business. Done well the business flourishes and if not business is destined for failure!

Accordingly, effective, systematic and disciplined management processes for PEOPLE need to be installed to ensure delivery of aligned staff and business goals. Such processes are challenging and require thoughtful systems and design.

Connolly & Associates has the necessary experience and tools and strategic alliances to assist your business with your PEOPLE management. The most important step is the setting, communication, and assessment of performance requisites.

“Design what your team is to deliver, explain and train them and then measure and celebrate your results.”

Helpful Human Resources Links

– Australian Human Rights Commission

– Health & Safety

– Leave & Public Holidays

– Resolving Industrial Relations Disputes

– Terminating Employment

Sustainable Structure

The way you structure your business has a big impact on whether it will be sustainable or not.
At Connolly & Associates, we can help you design a business structure to meet your current and future needs by focusing on the big picture, as well as the small things that also matter.

Any business structure has ‘macro’ and ‘micro’ factors to consider.

The macro factors involve aspects of formal legal structures such as:

– Commercial risk
– Separation of intellectual property from creditor
– Taxation
– Owners’ remuneration
– Capital structuring
– Administration costs

We’ll also help you focus on the micro details of:

– Right customers
– Right product
– Internal processes
– Financial funding
– Vision of the business
– Values of the shareholders

The tools below can help design the appropriate structures.

Please contact us if you are interested in utilising these tools:

– SCA (Strategic Competitive Advantage)

Sensible Systems

When people talk about systems within their business, they often refer to the IT system. But there’s more to think about than just the hardware and software that underpin your business.

Other key systems include:

– Accounting system/software

– Database management

– Point of sale system

– Customer service system

– Process mapping and documentation

– Performance measurement

– These systems are the ‘cogs’ that keep your business ticking over and working smoothly.

Some of the tools and processes to consider are:

– Optimising profits by undertaking a “what if” analysis

– Formulating and measuring KPIs

– Process mapping

– Total Quality Management processes

– Benchmarking

– Reviewing IT needs

– Fair Work Australia


Marketing is an activity that’s often confused with advertising. But don’t make that mistake.

Although advertising can be one of the largest expenses in a marketing plan, it’s only one component of an overall marketing strategy. And there are plenty of other marketing methods that can be used as an alternative to paid advertising.

In effect, marketing is the process by which businesses promote their products or services to potential customers. It’s an integrated process through which they create value for customers and build strong customer relationships in order to capture value from customers in return.

It’s also a part of your business that deserves constant attention, evaluation and development.

Connolly & Associates can help you with your Marketing Plan, whether it’s establishing a plan from scratch or assessing the effectiveness of your current marketing activities.

Some of the things we’ll go through with you include:

– Pricing evaluation matrix

– Selling skills analysis

– Product life cycles

– Customer and market segment analysis

– SWOT analysis

– Getting your website noticed

Contact us to organise an appointment if you’d like to discuss and explore these topics further.

Want to get in touch with one of our team
members to discuss your business?

Simply contact us via the form down below.