Management of expenses is critical because today’s business world revolves around increasing costs. Note I said management not reduction.

Introducing “hard” and “soft” expenses. Soft expenses are those that are necessary but from which do not drive extra income. Eg Rent.

Hard expenses are those that require strategy to maximise what they produce. Eg Marketing, Technology, Training and Professional advice.

Spending the right amount of funding on your expenses can deliver optimal income growt – Spend a %1 (the right one) to make a $1.